Singapore Airlines (SIA) prefaced its report on its annual performance for FY2012/13 with attribution to high fuel prices and lower yields owing to a weak global economy for its lacklustre results. The announcement concluded with an equally dismal outlook, saying very much the same thing, warning that “the global economic outlook remains uncertain with the ongoing weakness in the eurozone and sluggish recovery in the United States” and that “yields …Read More
The best is yet to come for Virgin Australia
Time flies. Three years into chief executive John Borghetti’s “Game Change” programme which has now evolved into the “Game On” phase, Australia’s second-largest carrier Virgin Australia transformed itself into a very different animal. Having uprooted from being a low-cost carrier (LCC) as Virgin Blue, the Brisbane-based carrier is now embarking on a portfolio strategy that promises to compete fiercely with flag carrier Qantas Airways in every single segment in the …Read More
Qantas pushes ahead with Asian strategy
While rivals such as Cathay Pacific Airways and Singapore Airlines (SIA) report lacklustre performance, Qantas seems to be upbeat about making headways with its Asian strategy to turn around its loss-making international operations. The Australian flag carrier took another step forward to enhance its presence in the region when it expanded its codeshare agreement with China Eastern Airlines (CEA). Qantas International manager China Andrew Hogg said, “We said we would …Read More
Cathay Pacific builds flexibility while embracing opportunities
In posting an 83.3% drop in its 2012 full-year net profit to HK$916 million (US$118 million) from 2011′s HK$5.5 billion (US$708.5 million), Hong Kong-based Cathay Pacific Airways has ridden through a turbulent year that saw Asia’s largest international carrier posting a HK$935 million 2012 first-half loss, its first since the 2003 SARS crisis, amid a cargo conundrum, softening passenger yields in premium classes and stubbornly high fuel prices. The result …Read More
Boeing 777X to spark mini-jumbo war
GE9X to feature 16 blades, versus 18 on GEnx engines Folding wingtip to be operated hydraulically Folding wingtip to improve lift-to-drag by 12% Folding wingtip 800lbs weight penalty, against 777-200′s 3,200lbs 777X to remain ICAO Code E aircraft on aprons 787-styled tail fin, elimination of overwing exit confirmed Elimination of overwing exit saves 1,000lbs of weight 787-styled larger dimmable windows, lower cabin altitude being studied 777-8X & -9X range boosted …Read More
Is the premium economy trend finally catching on?
Is the premium economy trend finally catching on as Air Canada becomes the latest airline to announce its introduction as “a new class of travel”, starting with the Montreal-Paris non-stop route in July 2013. New, perhaps for the Canadian carrier, but not quite globally. Eva Air of Taiwan was one of the first carriers to introduce the premium economy class, when it launched its operations in 1991. There was a …Read More
Qantas, Virgin Australia face new industry normal
It is back to the future. In the movie the protagonist goes back to the past to seek guidance for the future. The same holds true for the Australian aviation market. Since the collapse of Ansett Australia in 2001, coupled with the proposed acquisition of Tiger Airways Australia by Virgin Australia, which is still subject to the regulatory approval from the Australian Competition and Consumer Commission (ACCC) whose final decision …Read More
Optimism returns to aviation
There is renewed optimism for the airline industry, going by the latest industry body Geneva-based International Air Transport Association (IATA) forecast that 2013 will see an improvement in global airline profitability from US$6.7 billion to US$8.4 billion. This has been revised from an earlier estimate of US$7.5 billion. IATA chief economist Brian Pearce said: “I think we are past the low point, which was earlier this year.” The positive mood …Read More
Virgin Australia’s acquisition spree strengthens foundation for growth
It is “game on”, indeed. Following successfully achieving the 20% corporate market share earlier than originally envisaged which saw the increasingly stiff competition in the lucrative business travel market pushing down domestic business fares to an unprecedented low level since the collapse of Ansett Australia in September 2001, Brisbane-based Virgin Australia did not stand still. Neither did its aspirations stop soaring when Australia’s second-largest carrier recorded a 113% increase in …Read More