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What conclusions can one draw in an airlines survey?

The industry continues to be fascinated by rankings of the world’s best airlines, although the results of most surveys – take away some bias here and there – are quite predictable and almost similar across the board. The winners by and large boast excellent cabin service, great food, comprehensive in-flight entertainment and innumerable choices, more generous […]

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Virgin Australia marks rite of passage

Virgin’s domestic ASK share grew from 35.22% to 36.79% in 3 years FY16’s A$162 million pricing benefit a 13.6% saving of fuel bill, versus 7.61% at Qantas Qantas’s A$300 million pricing benefit, with 3-4% ASK growth, equates to ~10-11% pricing/efficiency benefit Tigerair Australia needs A321LR to further lower unit cost in short-haul international market Virgin posts 69.8% 2015 […]

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Partnership is Air New Zealand’s answer to litmus test

Air New Zealand (ANZ) is probably best known for its innovative approach in its in-flight safety video presentation. Drawing inspiration from the “Men In Black” to “Hobbits” of the Middle Kingdom, what used to be a staid, no-nonsense delivery of critical information that is often ignored by many travellers, the presentation has become entertainment. Though […]

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Scoot to go where others failed

It will happen, as it must. So it seems, but a matter of time. Scoot, the medium to long-haul low-cost subsidiary of Singapore Airlines (SIA) has made known its intention to extend its network to possibly include a destination as far away as London from Singapore. After all, London is a prime destination for SIA, […]

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Qantas ‘creating great’ in 95th year

Qantas Group BITRE ASK share dipped to 62.07% 5,000 headcount reduction boosted labour productivity significantly Labour expense as % of revenue at Qantas improved to 22.8% in FY15 H1 from 24% in FY12 Key metric bests Virgin Australia’s 23% in H1 FY15; up from 21.5% in FY12 Qantas International accounts for 5 out of top […]

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Air New Zealand enters a new era of growth

If one is planning to visit the Hobbits and the Kingdoms of Middle Earth, do not think twice about flying Air New Zealand (ANZ). The Kiwi carrier is probably best recognised in recent times for its innovative in-flight safety videos before take-off. Keeping a relatively low profile, Air New Zealand is entering a new era […]

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Qantas/China Eastern partnership: Dressing up an old arrangement

Qantas and China Eastern Airlines (CEA) announced a new agreement that the airlines said will enlarge their existing codeshare arrangement signed in 2008 for a deeper level of commercial co-operation on flights between Australia and China. A statement issued by Qantas referred to the new relationship as a “joint venture”. In the application to the […]

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The ‘Virginisation’ of Australian Aviation

Qantas still dominant with 80%+ corporate revenue share Virgin has 31 “full switch” corporate account wins in FY14 Qantas Domestic FY15 Q1 capacity share 63.6% & pax. share 62.3% Virgin FY15 Q1 RPK share 36.8% & pax. share 37.8% Depreciating A$ helps close international cost gap by ~4%: estimate 787-9 a Qantas International priority Qantas […]

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Cathay Pacific vs. Singapore Airlines: A Tale of Two Tails

This has to be the year of Cathay Pacific, which has been voted the best airline by Skytrax respondents, if its first half performance is any indication. Cathay posted a net profit of HK$347 million (US$45 million) for the six months until June, a big leap from HK$24 million last year. The Hong Kong carrier’s […]

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Qantas faces defining moment

Qantas abandons 65% “line in the sand” strategy Natural market share for Qantas Group in focus Removal of 25% and 35% limits in Qantas Sale Act changes little Divestment of Frequent Flyer a “double-edged sword” Frequent Flyer earnt A$1.3 billion in past 4.5 years; Qantas Dom & Intl A$188 mln Qantas’s domestic RPK share slipped […]

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