standard

Can an Emirates tie-up save Malaysia Airlines?

Malaysia Airlines Berhad (MAB) has signed a mega codeshare deal with Emirates Airline. The commercial partnership will allow the former access to more than 90 locations in the United States, Europe, the Middle-East and Africa via Emirates Airline’s Dubai hub. MAB will terminate its own direct flights to Paris and Amsterdam along with codeshare agreements […]

Read More
standard

Singapore Airlines should revisit half-baked strategy

A350-900’s long-haul 253-seat configuration suboptimal 14.4% smaller Economy cabin than Cathay’s A350 hard to justify revenue premium SIA ex-fuel CASK 9.28% higher since low point reached in FY12/13 H1 with 14.0% lower yield Q2 yield of 10.4 c/RPK lowest ever seen since FY11 Soaring cost base compounded by intra-group cannibalisation Krisflyer point accrual on Scoot/Tigerair should […]

Read More
standard

International Airlines Group partnership works

The success of International Airlines Group (IAG) in the last two to three years is proof that its strategic partnership works. The group, made up originally of British Airways (BA) and Spanish carrier Iberia and subsequently Vueling which is a budget operator, was joined by Aer Lingus in August this year. Excluding Aer Lingus, IAG […]

Read More
standard

What conclusions can one draw in an airlines survey?

The industry continues to be fascinated by rankings of the world’s best airlines, although the results of most surveys – take away some bias here and there – are quite predictable and almost similar across the board. The winners by and large boast excellent cabin service, great food, comprehensive in-flight entertainment and innumerable choices, more generous […]

Read More
standard

Making sense of ultra long-haul flights

Once upon a time, the honour of flying the world’s longest non-stop commercial flight belonged to Singapore Airlines (SIA). That was in June 2004 when SIA launched its non-stop service from Singapore to New York Newark, a journey of 19 hours on the Airbus A340-500 jet covering a distance of 9,535 miles. SIA had earlier […]

Read More
standard

Virgin Australia marks rite of passage

Virgin’s domestic ASK share grew from 35.22% to 36.79% in 3 years FY16’s A$162 million pricing benefit a 13.6% saving of fuel bill, versus 7.61% at Qantas Qantas’s A$300 million pricing benefit, with 3-4% ASK growth, equates to ~10-11% pricing/efficiency benefit Tigerair Australia needs A321LR to further lower unit cost in short-haul international market Virgin posts 69.8% 2015 […]

Read More
standard

Partnership is Air New Zealand’s answer to litmus test

Air New Zealand (ANZ) is probably best known for its innovative approach in its in-flight safety video presentation. Drawing inspiration from the “Men In Black” to “Hobbits” of the Middle Kingdom, what used to be a staid, no-nonsense delivery of critical information that is often ignored by many travellers, the presentation has become entertainment. Though […]

Read More
standard

Joyce rejoices: Qantas Asia/Pacific’s new star performer

The new star performer of Asia/Pacific is Australian flag carrier Qantas. Move over, Singapore Airlines (SIA) and Cathay Pacific. The flying kangaroo posted a FY2014/15 full-year statutory net profit of A$787 million, a dramatic turnaround from a net loss of A$2.84 billion the previous year and an impressive report card for chief executive Alan Joyce. […]

Read More
standard

Delta Air Lines extends its wings

The saga of Japan’s bankrupt Skymark Airlines has shifted attention from the plight of the damsel in distress to the competition among prospective white knights in waiting. Delta Air Lines has emerged as the frontrunner to the rescue of the beleaguered carrier, strongly favoured by Skymark’s creditors, Airbus Group SE and aircraft leasing firm Intrepid […]

Read More
standard

Premium economy: The next big push for Singapore Airlines

Although the numbers are not exactly the result to be excited about when Singapore Airlines (SIA) had seen better days, its performance for FY2014/15 ending March 31st nevertheless is an encouraging sign that the airline, once the world’s most profitable, is regaining lost ground, at least on an operating level (“Is Singapore Airlines getting its mojo […]

Read More